Successful website relaunch for TechQuartier

We are pleased to announce the successful relaunch of the website for our long-standing client TechQuartier, a leading startup accelerator from Frankfurt. As part of this project, the focus was not only on visually modernizing the website, but also on creating a more user-friendly structure that helps TechQuartier better promote its startup programs and reach potential participants more efficiently.

Project goals and challenges

The main goal of this relaunch was to give TechQuartier’s website a contemporary update while optimizing the menu structure at the same time. The clear focus was on making TechQuartier’s startup programs and events more visible and accessible. These programs are crucial to the accelerator’s success, as they provide startups with important resources and networks.

A special requirement from TechQuartier was the flexibility to update the website regularly and independently. This was particularly important because the content is dynamic and often changes—whether through new events or program offerings. Therefore, it was necessary to find a solution that is not only adaptable but also supports the company’s daily operations.

Technology and CMS migration: From Joomla to Framer

TechQuartier no longer felt comfortable with the previous CMS (Joomla), so we jointly decided to switch to Framer. This migration brought numerous advantages for the client in terms of usability and flexibility. With Framer, it is now significantly easier for the TechQuartier team to edit content independently and create dynamic pages, which has greatly improved internal workflows.

The design approach: Clear, structured, and intuitive

In close coordination with TechQuartier, we developed a minimalist and structured design that perfectly reflects the client’s requirements. Clear structures and intuitive animations as well as hover effects create a modern and user-friendly experience. The site offers visitors simple navigation, with the most important information—especially about the startup programs—quickly accessible. The reduced design ensures that content and programs remain front and center.

Efficient collaboration and timeline

The entire relaunch process began in May 2024 and took about six weeks. Thanks to our many years of collaboration with TechQuartier, we were able to implement the project in close coordination. The weekly on-site presence at the TechQuartier office was particularly valuable, where we could discuss and implement key topics directly. This direct exchange enabled us to understand and implement the client’s requirements in real time, which contributed significantly to the successful outcome.

Results and outlook

The relaunch on August 29, 2024, was a complete success. The website is not only visually appealing, but now also enables TechQuartier to promote its startup programs more efficiently. The new features and user-friendly design make access to the programs easier and significantly enhance the user experience. Initial feedback from clients and partners was consistently positive.

We look forward to continuing to work closely with TechQuartier and supporting them with their future projects.

Here is the website: www.techquartier.com