Successful website relaunch for TechQuartier

We are pleased to announce the successful relaunch of the website for our long-standing client TechQuartier, a leading startup accelerator from Frankfurt. The focus of this project was not only to modernize the website visually but also to create a more user-friendly structure that supports TechQuartier in promoting their startup programs better and addressing potential participants more efficiently.

Project Goals and Challenges

The main goal of this relaunch was to give TechQuartier's website a contemporary update while optimizing the menu structure. The clear focus was on making the startup programs and events of TechQuartier more visible and accessible. These programs are crucial to the success of the accelerator as they provide startups with important resources and networks.

A particular requirement from TechQuartier was the flexibility to update the website regularly and independently. This was especially important as the content is dynamic and changes often—be it due to new events or program offerings. Therefore, it was necessary to find a solution that is not only customizable but also supports the daily operations of the company.

Technology and CMS Switch: From Joomla to Framer

TechQuartier had not felt comfortable with the previous CMS (Joomla), which is why we jointly decided to switch to Framer. This change brought numerous advantages for the client in terms of user-friendliness and flexibility. With Framer, it is now significantly easier for the TechQuartier team to independently edit content and create dynamic pages, greatly improving the internal workflow.

The Design Approach: Clear, Structured, and Intuitive

In close coordination with TechQuartier, we developed a minimalist and structured design that perfectly reflects the client's requirements. Clear structures and intuitive animations as well as hover effects provide a modern and user-friendly experience. The site offers visitors easy navigation, with the most important information—especially regarding the startup programs—quickly findable. The reduced design allows the content and programs to be in the foreground.

Efficient Collaboration and Timeline

The entire relaunch process began in May 2024 and lasted about six weeks. Through years of collaboration with TechQuartier, we were able to implement the project in close consultation. Particularly valuable was the weekly presence on-site at the TechQuartier office, where we could discuss and implement important topics directly. This direct exchange allowed us to understand and implement the client's requirements in real-time, significantly contributing to the successful outcome.

Results and Outlook

The relaunch on August 29, 2024, was a complete success. The website is not only visually appealing but now also allows TechQuartier to promote their startup programs more efficiently. The new features and user-friendly design facilitate access to the programs and greatly enhance the user experience. Initial feedback from clients and partners has been overwhelmingly positive.

We look forward to continuing to work closely with TechQuartier and supporting them in their future projects.

Here is the link to the website: www.techquartier.com