Dr. Sabine Jung has been an independent strategy consultant for foundations, NGOs, and scientific organizations for 10 years. Developed under the name Professional Philanthropy, she advises executives in the non-profit sector at strategically crucial moments – analytically, clearly, and at eye level. On the occasion of her 10th anniversary as an independent consultant, she decided on a consistent repositioning under the new brand name Goodvisory.

Requirement

The previous brand identity no longer matched the consultant's actual standards. There was a lack of a contemporary logo and a digital presence that would make her positioning as a high-value sparring partner on an equal footing visible. Splendid Learning was commissioned to take over the complete rebranding: brand development, logo, CI system, as well as a one-page website including a subpage for the new offer "AI Transformation Camp". The timeframe was ambitious – the website had to be live in time for the German Foundations Day on May 19, 2026.

Procedure

The project started with an intensive conception phase: We developed a complete brand strategy including brand purpose, mission, vision, target groups, and brand values – as a strategic foundation for all design decisions. Processually, we also developed a creative direction with two mood boards that showcased different visual interpretations of the brand.

The logo design was created on this basis: a clear wordmark with an independent icon, combining professionalism and personality. Subsequently, wireframes were developed for both pages – with a deliberate storytelling arc from hook to problem and finally to conversion. Implementation took place in Framer, including editorial layout, subtle scroll animations, and a consistently reduced design language in navy and mauve.

result

Goodvisory went live right on time for the German Foundation Day – with a complete brand identity that truly makes the positioning of Dr. Sabine Jung visible for the first time. The new CI system includes a logo, color scheme, typography, and visual language. The website impresses with an editorially driven design that makes substance and clarity felt in every section – without being loud. The AI Transformation Camp received its own subpage with a targeted conversion structure. A presence that lives up to the brand's standards.