Simon Möbus and Erlandas Jakas are two self-employed master craftsmen who jointly founded a metal construction company. The company is in its start-up phase and is appearing on the market for the first time with its own brand. The focus is on high-quality metalwork such as railings, staircases, gates, canopies, and balconies. As a young company, the goal was to be perceived from the outset as a competent, reliable, and professional provider and to create a trustworthy foundation for entering the market.

Requirement

The goal of the project was the development of a holistic corporate identity, including a logo, color and typography concept, as well as an initial digital web presence in the form of a one-pager. Since neither an existing corporate design nor a website was available, the brand presence started from scratch.

The website was to be designed as a clear, minimalist landing page with a contact option, legal notice, and privacy policy, implemented responsively and provided with basic search engine optimization. The focus was on a professional, factual, and trust-building presence that makes the company’s craftsmanship quality and reliability visible while also generating qualified contact inquiries.

Procedure

At the beginning, the market environment was analyzed and initial sketches for the logo were developed. At the same time, a comprehensive CI board was created, including typography, color palette, visual language, and mood boards. The drafts were further refined and transferred into mockups, resulting in a consistent and holistic corporate design.

Based on the final approved CI board, the website was then conceived and implemented. The design consistently followed the new brand identity and the developed logo. The collaboration took place in close coordination with the client, including a feedback loop for final fine-tuning. The CI board was documented in Figma, and the website was implemented in Framer.

result

The result was a complete brand identity consisting of a logo, color and typography concept, a responsively implemented one-pager, and basic search engine optimization. In addition, a CI document was created, serving as the foundation for all future projects and communication measures.

The website is live and forms the basis for a professional initial market presence. It strengthens the perception of the company as a high-quality, reliable provider in metal construction and specifically supports the generation of new customer inquiries.