Jakobi Dienstleistungen is a skilled trades company specializing in heating, plumbing, renovation, and technical maintenance. The company serves both private and commercial customers and, in addition to traditional installation services, also offers a 24-hour emergency service.
Reliability, professional quality, and quick help in emergencies are at the center of its daily work.

Requirement

The goal of the project was to professionally establish Jakobi Dienstleistungen’s Instagram presence and make it sustainably usable over the long term.
In the future, the social media channel should:

showcase completed projects
explain services clearly
convey trust and expertise
be maintained regularly and consistently

Particularly important was clear, professional communication that fits the industry and avoids promotional exaggeration. In addition, the client should be able to independently follow content according to clear guidelines and contribute to its development in the long term.

Procedure

At the beginning of the project, we analyzed Jakobi Dienstleistungen’s existing Instagram presence. In doing so, we looked at both the previous content and the structure, visual language, and tone. In addition, we conducted a competitor analysis to understand the market, common presentation formats, and potential areas for differentiation.

Based on this, we developed an individual social media guide that serves as the strategic and creative foundation for the new Instagram presence. The guide includes, among other things:

a CI board with color palette, image style, and visual direction
clear design guidelines for the feed
defined content categories
consistent wording for captions and calls to action

At the same time, the Instagram account was set up cleanly from a technical perspective and integrated into Meta Business Suite to enable professional and secure collaboration.

Building on the analysis and the social media guide, we developed the design concept for the new Instagram presence. The goal was a professional, modern look that fits the industry and reflects the craftsmanship quality of Jakobi Dienstleistungen.

The ongoing content is created monthly based on project images and information provided by the client. We handle the strategic classification, editorial preparation, and formulation of captions and hashtags—always in line with the guidelines defined in the guide.

result

With its new Instagram presence, Jakobi Dienstleistungen now has a professional, clearly structured channel that makes the craftsmanship quality and range of services visible.
Projects, maintenance, renovations, and technical interventions are explained clearly and strengthen the trust of existing and potential customers.

Today, the account serves as a digital reference platform, complements the website meaningfully, and supports the perception of Jakobi Dienstleistungen as a reliable specialist company—modern, competent, and approachable.