Institute for Leadership Culture in the Digital Age: Website Redesign
Client
Institute for Leadership Culture in the Digital Age (IFIDZ)
Branch
Education, Management & Personnel Development
Services
Client since
2020
About the customer
The IFIDZ – Institute for Leadership Culture in the Digital Age focuses on modern leadership, digital transformation, and sustainable organizational development.
The institute publishes numerous specialist content items—including books, studies, technical articles, podcasts, and models—and also offers seminars as well as digital learning opportunities.
The goal of the project was to represent this diversity of content in a contemporary way and further develop the website as a central platform for knowledge, guidance, and bookings.
Requirement
The website was to receive a complete redesign. A particular challenge was migrating the extensive content of the existing website into a new system while clearly creating a much better structure, user guidance, and overall clarity.
In addition to the visual modernization, the focus was on a new page and menu structure that enables visitors to grasp content more quickly and find it more efficiently. The existing corporate design—especially the logo and color scheme—was to be retained, but interpreted in a contemporary way and further developed.
Technically, the requirements were high:
A central location had to be created for all publications, including books, professional journals, podcasts, and other formats. In addition, existing models as well as the connected e-academy were to be integrated or clearly referenced.
Functional requirements such as payment processing for bookable courses, contact forms, and legal standard pages (legal notice, privacy policy) also had to be implemented properly.
The greatest challenge was to compress and structure the content meaningfully without losing its technical depth and relevance.
Procedure
The project was implemented in close coordination with the institute’s management. In regular weekly meetings with Barbara Liebermeister, content was reviewed, prioritized, and restructured together. On this basis, a new menu and page structure was created, enabling clear orientation on the website.
At the same time, the design was modeled and implemented in Framer. Content, layouts, and technical solutions were developed, tested, and adjusted iteratively. Even after go-live, the website continues to be developed continuously—with a focus on optimizing user guidance, SEO measures, and expanding content.
result
The result is a modern, clear, and clearly structured website that does justice to the institute’s depth of content while presenting it in an accessible and user-friendly way.
The new website offers significantly improved orientation, visibly presents more content without appearing cluttered, and creates a solid technical foundation for future expansions.
It supports IFIDZ in conveying knowledge, communicating offerings clearly, and sustainably developing digital content.
